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Facebook Tells Small Business Owners to Pay Up

Power of the Boost Recent changes to Facebook’s privacy policy and overall rule system are certainly making life difficult for entrepreneurs. The company’s policies around advertising one’s business on the social network has (once again) changed. If businesses don’t pay Facebook to boost their status, business pages will not be getting their message out. Previously, a business owner […]

Setting Goals for Your Business in 2015

As 2015 gets closer, we all prepare the annual list of changes we want to make in the new year. While many may focus on general ideas of healthier lifestyles and losing weight, small business owners should take this opportunity to develop a very specific list of goals. This is a chance for us to step back and take a good look […]

Time to move over to Google+

You’re already using a Facebook business page to market your business, so why consider moving to Google+? You have a limited amount of time to dedicate to social media marketing, and with over 1 billion users, you figure Facebook gives you the best opportunity for expose your brand to potential clients. Well, you’re partly right. […]

The History of Art in One Minute Lessons: Part 3

Impressionism (1865–1885) and Post-Impressionism (1885–1910) Impressionism and Post-Impressionism have been called a fight about form and function in art. Impressionism was a painting style concentrating more on color and the representation of things in the real sense. Post-Impressionist painters gave a lot of importance to the emotional aspect of human behavior, and little importance to […]

The History of Art in One Minute Lessons: Part 2

Romanesque (c. 1000 AD) The Romanesque Period began around approximately 1000 AD. This style was seen throughout Europe until the rise of the Gothic style in the 13th century. Romanesque architecture retained many basic features of Roman architectural style, while both sculpture and painting were characterized by a very vigorous style. Painting was similar to […]

The History of Art in One Minute Lessons: Part 1

The Stone Age  (30,000 b.c.–2500 b.c.) The history of art begins in the Stone Age. Predating writing by almost 27,000 years, art was seen in cave paintings, fertility goddesses, and megalithic structures. The Stone Age consisted of 3 distinct periods: Paleolithic (the earliest human artifacts showing evidence of workmanship with an artistic purpose), Mesolithic (representational […]

E-Guide for Using Pinterest for Small Business

With over 1,000 visitors every minute, Pinterest has become the third most popular social network. It has over 85 million unique visitors each month, and is the 16th most visited website in the world. Certainly sounds like a great place for your small business to be! But how do you utilize Pinterest for your small […]

Kid-Style: The Self-Portrait Project

“We should say to each of [our children]: You are a marvel. You are unique. In all the years that have passed, there has never been another child like you. Your legs, your arms, your clever fingers, the way you move. You may become a Shakespeare, a Michelangelo, a Beethoven. You have the capacity for […]

Life Before and After Facebook

If social networks were perfect, they would require everyone to apply for membership before opening an account. So many people seem to think opening an account on a social media network allows them to throw common courtesy out the window, or turn into obnoxious individuals who no longer can seem to keep their every mundane thought or experience […]

The New Facebook Timeline: Starting from the Top!

Facebook is making their new timeline mandatory on March 30th…just 21 days from now. What’s important as a business owner is knowing what these changes entail, and developing a game plan to make the most of the roll-over. For starters, let’s break down the top of the page since this is where your audience will […]

Facebook Posting Tips for Business Page Owners

You made the move to online marketing and activated a business page on Facebook. Now what? Outside of optimizing the page with information and making it visually interesting, what else is important? Utilizing your wall through smart posting. How do you post to encourage page fans to engage with your page, and therefore spread the […]

New look and more services from ESD

I know blogging shouldn’t be about boasting. But just this once…. 2011 was such an incredible year of growth for Erin Sweeney Design, and the beginning of 2012 has already seen 3 brand new ESD clients! I spent the past year meeting so many new clients and developing professional contacts. I now have over 20 […]

Using Events on Facebook for Marketing

Facebook has an incredible reach for small business when it comes to viral marketing. With approximately 1 in every 7 people in the world on Facebook, your marketing strategy needs to include fully utilizing the offerings of Facebook to market your business. One of these offerings is the ability to host an Event. To create […]

Social Media Users Beware!

Are you in the market for a new job? Do you have a few social media accounts? Do those accounts reflect your work ethic in a positive light? Do you think a prospective employer would find anything…um…unfavorable in any of your profiles? If you’ve answered “yes” to one or more of these questions, keep reading. […]

First Impressions Make the Difference

It’s a lesson we learned as children. To make new friends. Make a good first impression. Going in for a job interview. Make a good first impression. Going out on a date. Make a good first impression. The first impression is what sticks. This is especially true when you begin to promote a new business. […]

Self-promotion through blogging

Well,  as I sat down to write this blog, I decided to start by explaining the thought process behind this decision to become a blogger. It’s not as if I’m looking for something to do with all the free time I have. As a mother of 3, trying to build a freelance business and actively […]