Campaign/Political Marketing

Lawn Signs

Lawn signs must be easily read in under 4 seconds. In designing a yard sign, I focus on making certain the last name of the candidate stands out above all else. Often times at the polls, the name is what voters will remember over a tagline, or even what position they are running for. I also use bold colors with a high contrast to make the signs very easy to read on the fly. For candidate Keith Lapointe, the yard sign design was our first piece of branding development. From the final design, we took that branding and moved it into all of his other marketing pieces.

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Logo Design

Logo design isn’t just for businesses. Political campaigns need something that is instantly recognizable too. More specifically, a well-designed logo presents a professional front. It gives credibility to the campaign, as well as offers a consistency across all of the platforms the candidates and/or the political organizations need to be.

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Marketing/Promotional Material

While a campaign may only last a brief period of time, it’s imperative that the time is spent spreading as much information as possible. Through the design of business cards (e.g., handed out at campaign events), buttons, bumper stickers, banners, and direct mail postcards, keeping the branding consistent shows a repetition of the same message. Keeping the brand the same as we move from one marketing piece to another is a strong way to make a lasting impression on voters.

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Social Media Design and Management

Campaigning has changed over the years. Social media marketing is a powerful tool when it comes to reaching a large number of people who do not know you or your message. I make sure I keep the branding and message intact as we move to a social platform. I also assist by managing the page, making sure the images associated with the postings stay true to the established branding, as well as helping grow the social following through regular postings and by utilizing strategic social marketing tactics.