Color Theory and Your Living Space

The principles behind color theory plays a large role in branding and design. These same principles can be used to enhance your living space as well.

The Psychology of Color

Color Preferences by Gender

Great infographic from KISSmetrics explaining the important role color plays when designing for different genders. Business owners need to take into consideration who their target audience is when developing the colors they will use for their brand. Men and women appreciate colors differently. Understanding those differences, and designing for the target audience in mind, will lead […]

The Color Wheel

The color wheel is the basic tool for combining colors. First created by Sir Isaac Newton in 1666, today the most common version is a wheel of 12 colors based on the RYB (red, yellow, and blue) color model. These are the Primary Colors (red, yellow, and blue). Primary Colors are colors from which all other colors are derived. The next […]