Digital Marketing in Uncertain Times

Business owners need to take advantage of this time to develop a digital marketing strategy that allows them to not only survive but to thrive in the COVID-19 world.

Mad Marketing Skills and Drills for Small Business Owners

The game of basketball is a perfect metaphor for the game of marketing.

A History of the Most Iconic Brand Mascots Since 1877

This article takes a look at some of the most influential brand mascots in America since 1877 by explaining their history, their evolution over time, the reaction of consumers, and why they’ve enjoyed such staying power.

5 Affordable Marketing Strategies for Small Business

Marketing strategies for your small business don’t need to be costly.

Why You Should Be Using Infographics in Your Content Marketing

Infographics are a creative representation of a message communicated in an effective manner. Graphical representations make information more clear. With the amount of information available on the internet every day, the ability to target customers with small, easy-to-understand, bits of visual information can lead to huge success. Not only do infographics succeed in relaying a message, but there […]