The History of Santa Claus
Follow the history of Santa Claus from a serious but generous 4th century saint to the jolly St. Nick still delighting children today.
Entries by Erin Sweeney
Best Album Covers of All Time
Every cover has a story.
Vote for Your Favorite Santas!
After growing up with these different Santas, we’ve all decided on our favorites. Which are yours?
Digital Marketing in Uncertain Times
Business owners need to take advantage of this time to develop a digital marketing strategy that allows them to not only survive but to thrive in the COVID-19 world.
How Business Owners Can Stay Connected to Customers During the Pandemic
Some reasons why and tips on how best to help your business and your customers get through this time together.
Grow Your Business and Strengthen Your Brand With Search and Review Sites
While many small businesses have had to temporarily close their doors due to COVID-19, now is a great time for business owners to take a look at their online business listings, fix inaccuracies, and optimize them to grow their business.
20 Things Small Business Owners Should Do In 2020
What should you be doing in 2020 to stay competitive and grow your business?
Logo Evolution and Redesign
From 2006 to 2019, the evolution of the Erin Sweeney Design logo.
Color Theory and Your Living Space
The principles behind color theory plays a large role in branding and design. These same principles can be used to enhance your living space as well.
20 Greatest Logos in Sports
What makes a sports logo “great”? Design. Symbolism. Color. History. Meaning. Emotion. Take a look and see if any of your favorites made the list.
Embracing Change to Grow Your Business
“The only thing constant is change” The ability to embrace change is key to business growth.
The Mighty Mompreneurs
What’s it take to become a Mighty Mompreneur? I surveyed 24 women to find out.
10 Easy Ways to Help Save the Planet
You don’t need a lot of free time to make a significant impact on the world around you. There are quick and easy things you can do to help our environment. Here are ten simple ideas even the busiest woman can practice to help the planet.
Mad Marketing Skills and Drills for Small Business Owners
The game of basketball is a perfect metaphor for the game of marketing.
Logo Love Series 1 and 2
Logos have helped define brands throughout history. Some logos have stood out and become a part of our everyday life for as long as we can remember. This article explores some fun facts about some of the world’s most famous logos, as well as takes a look at a few of the amazing graphic designers who have brought them to life.
The 10 Best Rock Band Logos Of All Time
It’s not easy to create a logo that’s powerful enough to represent 10 of the most influential bands of all time. It’s not easy to match that level of greatness. Yet, these artists were able to do just that.