Why You Should Be Using Infographics in Your Content Marketing

Infographic image

Infographics are a creative representation of a message communicated in an effective manner. Graphical representations make information more clear. With the amount of information available on the internet every day, the ability to target customers with small, easy-to-understand, bits of visual information can lead to huge success. Not only do infographics succeed in relaying a message, but there are also many reasons why they should be a part of your marketing strategy. Below are six reasons why your marketing should take advantage of this fun and simple way of communicating with your audience.

1. Visual Appeal

According to HubSpot, 40% of people respond better to images than text. Additionally, as attention spans are getting shorter, the faster someone can grasp information, the better. Using a combination of interesting graphics and bright colors is the best way to grab someone’s attention, while quickly communicating a message. Graphics may be easier to understand, but used alone they are less effective in communicating a message that is abstract or complicated. Simply put, combining graphics and text is the best way to grab the attention of your target audience.

2. Shareable

A good infographic can draw a lot of attention. A study by MDG Advertising notes that materials with visual elements can generate 94% more views than simple text. The more visual appeal something has, the more likely it could go viral. Create an interesting infographic, post it on your blog or social media networks, and people may share it. As your infographic is shared, it will increase the number of links connecting to your website, which in turn, will increase your search engine optimization (SEO).

3. Build Brand Awareness

When creating an infographic, be sure to include your brand’s visual identity (e.g., branding colors and logo) to increase your brand awareness. As the infographic is shared across the web, your brand becomes more recognizable. Don’t just tell people about what your brand, products or services – show them! Infographics are far more effective in achieving brand awareness than paragraphs of text.

4. Increase Your Followers

On social media, infographics typically generate more likes, comments and shares than ordinary text updates. They can open the doors to more engagement with your target audience, and possibly convert the audience into paying customers. Research from HubSpot confirms that posts including visual elements such as photos, graphics and infographics increases customer engagement by 37%.

5. Be an Expert

Infographics highlight your knowledge regarding a particular subject matter. This establishes you as an expert in your field, increasing your online credibility and reputation as a business owner.

6. Infographics are Easily Trackable

Use analytics to track every time your infographic is clicked, viewed, and shared. Knowing the details about your infographic will give you more insight and understanding into how your target customers behave and think. Knowing this information will allow you to adjust your marketing accordingly.


In this highly competitive and information heavy environment, small business owners are faced with the challenge of getting the attention of potential customers. Using infographics is a great way to reach your target customers and grab their attention. Infographics are a vital and effective tool every business owners should consider incorporating into their marketing strategy. To begin, you can decide to either hire a professional designer to do this for you or do-it-yourself. If you decide to DIY, Piktochart is a free service to get you started. Begin by figuring out a topic, then create your infographic. Just like any other marketing technique, you will need to dedicate the time to develop this as a useable and successful strategy. I guarantee you will find this not only fun, but also highly beneficial to your business.