A logo that features a roaring lion is one that has reached a level of coolness not often found among logo designs. The MGM logo stands out as one of the most epic logos of all time because, well, it’s a live lion. The classic lion trademark was created in 1916 for the Goldwyn Pictures Corporation by ad executive Howard Dietz as a tribute to his alma mater, Columbia University (aka The Lions). Over the years, there have been many different lions used for the logo. The first was Slats, though he preferred to stare at the camera rather than roar, which was ok since films were silent at the time. When Slats died, his body was buried under a marble slab. His trainer said it was to “hold down the lion’s spirit.” Now that’s cool. The roar of the second lion, Jackie, was recorded for use at the beginning of MGM movies that now featured sound. Jackie also had acting roles in many movies, including Tarzan. Jackie, as the toughest lion ever, survived 2 train crashes, an explosion, a boat crash, and an earthquake. Wow. Not many lions can say they’ve been through all that and come out just fine. Coffee and Tanner came later to represent the MGM brand as movies shifted to technicolor, followed by George and Leo. Leo, as the longest living lion, has appeared as the MGM lion since 1957. He’s even worked with Alfred Hitchcock. So next time you see the roaring MGM lion realize you’re witnessing something pretty freaking cool.