Basketball is a fast-paced sport that requires a tremendous amount of endurance, drive, passion, and skill. Players need to think on their feet, make quick decisions, and know how to work as a team. In this way, the game of basketball is a perfect metaphor for the game of marketing. Successful marketing takes skill, drive, commitment, and team work. Sometimes all it takes is a little basketball terminology to explain how to succeed in the quick-moving highly-skilled world that is marketing a small business. So lace up your high tops. Game is on.