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20 Things Small Business Owners Should Do In 2020January 2, 2020 - 3:28 pm
Mad Marketing Skills and Drills for Small Business OwnersMarch 26, 2017 - 6:29 am
A History of the Most Iconic Brand Mascots Since 1877November 30, 2016 - 5:42 am
5 Affordable Marketing Strategies for Small BusinessOctober 27, 2016 - 8:30 am
Finding Your Work/Life BalanceMay 26, 2016 - 12:53 pm
7 Common Attributes of Viral Content
/0 Comments/in Content Marketing /by Erin SweeneyFollow these 7 common practices and make your next post go viral.
#Hashtagology 101 for Business
/0 Comments/in Social Media /by Erin SweeneyKey hashtag strategies and how your business should be using them for strategic marketing on social sites.
10 Reasons to Support Local Business
/0 Comments/in Small Business /by Erin SweeneyConsumers should be shopping local for a whole list of reasons. Here are ten reasons to ditch the big box chain and stop at the mom and pop shop.
5 Start-Up Strategy Tips for the Incredible Mompreneur
/0 Comments/in The Incredible Mompreneur /by Erin SweeneyBecome a Mompreneur by following these strategic tips for start-ups.
5 Social Media Marketing Tips for the Incredible Mompreneur
/0 Comments/in The Incredible Mompreneur /by Erin SweeneyGrow your business through social media marketing.
5 Time-Management Tips for the Incredible Mompreneur
/0 Comments/in The Incredible Mompreneur /by Erin SweeneyTime-management is key if you want to be a productive Mompreneur each day.
5 Work/Life Balance Tips for the Incredible Mompreneur
/0 Comments/in The Incredible Mompreneur /by Erin SweeneyHaving a healthy work/life balance is key for every Mompreneur.
Calls in the Attic
/0 Comments/in News /by Erin SweeneyHow I accidentally became a Mompreneur
Introducing ESD Technical Support
/0 Comments/in ESD Services /by Erin SweeneyThe best way to protect your website is a proactive approach to security and maintenance.
The Psychology of Color
/0 Comments/in Color Theory /by Erin SweeneyColor Preferences by Gender
/0 Comments/in Color Theory /by Erin SweeneyGreat infographic from KISSmetrics explaining the important role color plays when designing for different genders. Business owners need to take into consideration who their target audience is when developing the colors they will use for their brand. Men and women appreciate colors differently. Understanding those differences, and designing for the target audience in mind, will lead […]
The Color Wheel
/0 Comments/in Color Theory /by Erin SweeneyThe color wheel is the basic tool for combining colors. First created by Sir Isaac Newton in 1666, today the most common version is a wheel of 12 colors based on the RYB (red, yellow, and blue) color model. These are the Primary Colors (red, yellow, and blue). Primary Colors are colors from which all other colors are derived. The next […]
Sweet! 16 Tips to Marketing Madness
/0 Comments/in Marketing /by Erin SweeneyWhy You Should Be Using Infographics in Your Content Marketing
/0 Comments/in Marketing /by Erin SweeneyInfographics are a creative representation of a message communicated in an effective manner. Graphical representations make information more clear. With the amount of information available on the internet every day, the ability to target customers with small, easy-to-understand, bits of visual information can lead to huge success. Not only do infographics succeed in relaying a message, but there […]
Celebrate with 40 Acts of Kindness
/0 Comments/in Fun /by Erin Sweeney22 Resolutions for Small Business Owners in 2015
/0 Comments/in Small Business, Tips /by Erin SweeneyResolution #1: Write a List of Goals for the Year If you haven’t already done so, write down your list of goals for your business for 2015. Develop a plan of action for the coming months. This may seem daunting so set a date on your calendar to get it done by (e.g., Jan. 15th) and […]
Facebook Tells Small Business Owners to Pay Up
/0 Comments/in Facebook, Google+, SEO /by Erin SweeneyPower of the Boost Recent changes to Facebook’s privacy policy and overall rule system are certainly making life difficult for entrepreneurs. The company’s policies around advertising one’s business on the social network has (once again) changed. If businesses don’t pay Facebook to boost their status, business pages will not be getting their message out. Previously, a business owner […]
Setting Goals for Your Business in 2015
/0 Comments/in Tips /by Erin SweeneyAs 2015 gets closer, we all prepare the annual list of changes we want to make in the new year. While many may focus on general ideas of healthier lifestyles and losing weight, small business owners should take this opportunity to develop a very specific list of goals. This is a chance for us to step back and take a good look […]
Time to move over to Google+
/0 Comments/in Google+ /by Erin SweeneyYou’re already using a Facebook business page to market your business, so why consider moving to Google+? You have a limited amount of time to dedicate to social media marketing, and with over 1 billion users, you figure Facebook gives you the best opportunity for expose your brand to potential clients. Well, you’re partly right. […]
The History of Art in One Minute Lessons: Part 3
/0 Comments/in Art History /by Erin SweeneyImpressionism (1865–1885) and Post-Impressionism (1885–1910) Impressionism and Post-Impressionism have been called a fight about form and function in art. Impressionism was a painting style concentrating more on color and the representation of things in the real sense. Post-Impressionist painters gave a lot of importance to the emotional aspect of human behavior, and little importance to […]