Font Psychology 101
Brand identity is created with the use of font. Different fonts convey different messages. To make a strong first impression, using the proper font for your brand is key. Designers utilize fonts to evoke an emotional response, most commonly found in logo design and headline text. In these instances, emotions matter more than readability. Fonts reflect the personality of the business or message which is why it’s so important to consider what identity you want to portray before choosing a font for your brand. Similar to color psychology, font psychology is used to evoke emotions and feelings. In this article, I will take a look at different font types and explain the psychology behind each.