1 Keep It Local
When it comes to marketing your business, don’t get overwhelmed trying to focus on complicated and expensive strategies. Begin by leveraging your community. Sponsor a charity run/walk. Donate to local causes or organizations. Take advantage of opportunities for your business name to become recognizable in your community.
Networking can be time consuming but it’s a necessity when it comes to growing your small business. Research some networking groups in your area to find ones that work for you. Face to face is still a powerful marketing tool for any small business owner. The results won’t be instantaneous, but with regular networking, they will come.
3 Ask for Referrals
Existing customers are a great resource for getting new business. Many may not take the initiative to give a referral, so be proactive and ask for them. Most of your customers will be more than willing to refer business your way when asked directly.
4 Utilize Email Marketing
Establishing a strong relationship with your customers is key to growing your business. One way to do this is to keep connected through a newsletter. Obtain email addresses from customers and potentials customers and create newsletters that offer both informative and helpful information.
5 Offer Giveaways!
A great way to show potential customers your product or service is to offer them a free tails or sample. Research shows consumers are more likely to purchase something they’ve already experienced.