Even the best designer can’t save a website with photography that doesn’t meet professional standards. Bad images cheapen a site, plus they have an impact on how viewers feel about your business. The purpose of a website is to put forth a positive impression of your business. To appear professional, reputable, and trust-worthy, you need to include high-quality images that stand out in their use of color, lighting, and balance. In addition, be sure the imagery throughout the site remains consistent, and avoid generic images. Want your website to be killer? It is well worth the money to invest in either hiring a professional photographer or purchasing good stock photography for your website.