Mad Marketing Skills and Drills for Small Business Owners

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The game of basketball is a perfect metaphor for the game of marketing.

A History of the Most Iconic Brand Mascots Since 1877

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This article takes a look at some of the most influential brand mascots in America since 1877 by explaining their history, their evolution over time, the reaction of consumers, and why they've enjoyed such staying power.

5 Affordable Marketing Strategies for Small Business

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Marketing strategies for your small business don't need to be costly.

Why You Should Be Using Infographics in Your Content Marketing

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Infographics are a creative representation of a message communicated…