Entries by Erin Sweeney

Font Psychology 101

How important are font choices are in developing your brand identity? Very! Read Font Psychology 101 to learn why.

10 Reasons to Support Local Business

Consumers should be shopping local for a whole list of reasons. Here are ten reasons to ditch the big box chain and stop at the mom and pop shop.

Color Preferences by Gender

Great infographic from KISSmetrics explaining the important role color plays when designing for different genders. Business owners need to take into consideration who their target audience is when developing the colors they will use for their brand. Men and women appreciate colors differently. Understanding those differences, and designing for the target audience in mind, will lead […]

The Color Wheel

The color wheel is the basic tool for combining colors. First created by Sir Isaac Newton in 1666, today the most common version is a wheel of 12 colors based on the RYB (red, yellow, and blue) color model. These are the Primary Colors (red, yellow, and blue). Primary Colors are colors from which all other colors are derived. The next […]